Blockchain suffers from a serious marketing problem. In the minds of most consumers blockchain and bitcoin are one in the same. And the major stories of blockchain has been about speculators making (or losing) enormous amounts of money, teenagers buying drugs, or paying ransoms.

How can we navigate around this perception problem?

Blockchain is a transparent and decentralized database structure. It has enormous potential to revolutionize the way we bank, trade stocks, and share information. Recently we’ve seen more and more uses for blockchain that aren’t related to currency. The DoD recently put out a RFP for a blockchain based messaging system. Blockchain is also used for identity verification and cloud storage. It has implications for everything from how we vote to how we share our medical information.

But for blockchain to gain adoption we need to tell better stories.


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