by Sean | Feb 24, 2019 | Marketing, Mental Models
The Guggenheim is the worst major museum in the world — the main exhibition space is on a 3° slope. Before being constructed a group of 21 leading artists petitioned the city of New York — expressing concern that they wouldn’t be able to display their work in a...
by Sean | Feb 26, 2017 | Books, Business, Marketing, Storytelling
If the glove doesn’t fit… Even though I didn’t type it out, your brain probably said “you must acquit.” Why is that? Your brain ‘hears’ the rest of the sentence as if I wrote it out because of audiation, the process by which...
by Sean | Apr 1, 2016 | Fulbright, Marketing
The best pranks cause your friends to question their sanity. They are subtle and take place over a long time, slowly building. In celebration of April Fools I want to share with you a prank I ran last year – it ran for about 6 months. It all started with a race....
by Sean | Mar 31, 2016 | Business, Culture, Future, LIfe Style, Marketing, Storytelling
Ever since the end of WW2, and the beginning of the suburban sprawl, car culture has flourished in America. Your car is an extension of yourself. And for decades the automakers have been working to provide us with yearly upgrades. Car culture is deeply ingrained in...
by Sean | Mar 25, 2016 | Books, Learning, Storytelling
In 1,252 the Islamic world was in the middle of an golden age – much like the Italian Renaissance. It was an era of free thought and intellectual liberalism. Baghdad was home to the House of Wisdom, a library which attracted a great many Catholic and Jewish...
by Sean | Mar 19, 2016 | Community, Government, Marketing, Propaganda
One of the tenants of marketing is that it has to be trackable. If you can’t track it, then you can’t measure the results. If there aren’t any results you can’t improve your ads. Now there are a lot of ways to track results in physical...