by Sean | Mar 19, 2016 | Community, Government, Marketing, Propaganda
One of the tenants of marketing is that it has to be trackable. If you can’t track it, then you can’t measure the results. If there aren’t any results you can’t improve your ads. Now there are a lot of ways to track results in physical...
by Sean | Feb 26, 2016 | Government, Marketing, Propaganda, Sri Lanka, Storytelling
Every genocide begins with marketing. Before a government can begin the extermination of a group of people, they have to get buy in from the masses. They have to convince soldiers that by pulling the trigger they are improving the world. Every genocide of the last...
by Sean | Jul 23, 2012 | Breaker, Entrepreneur
On Friday Breaker was joined by Dr. Tom Guarriello, the Chief Idea Officer of True Talk Consulting, for a session on Storytelling. Humans crave narrative, its a core element of our culture; one which transcends culture, gender, and race. Tom describes stories as being...