Uber’s UX Fail.

Humans are lazy. We don’t like to wait, and we don’t like to repeat the same actions over and over. Last week I was taking an Uber home and wanted to get a fare estimate, and their UX pissed me off. I had to keep toggling back and forth to compare fares between the...

Why you should hire Socrates

Best business practices from Ancient Greece Socrates never claimed to be an expert in anything; instead he claimed to be just a man who was trying to understand the world around him. When he encountered someone making a bold claim he would respond with a simple...

Facade

According to Merriam-Webster, a facade is: the front of a building; also any face of a building given special architectural treatment a false, superficial, or artificial appearance or effect The French word façade originated in the mid 17th century, meaning face of a...

Lessons from Seth

After ten days of silent meditation, I powered up my iPhone to check my email, the first message was from Seth Godin – telling me I was picked for his short summer internship. An intense feeling of happiness shot through my body, and I had to read the email a...

Sprint

I like to run, but I love to sprint. In 2011 I trained for my first half marathon without ever running more than five miles at once, I focused on sprint training – I finished in 1:57. Sprinting makes you faster. Sprinting makes you leaner. Sprinting increases...