Sean O’Connor

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Advertising should be trackable

by Sean | Mar 19, 2016 | Community, Government, Marketing, Propaganda

One of the tenants of marketing is that it has to be trackable. If you can’t track it, then you can’t measure the results. If there aren’t any results you can’t improve your ads. Now there are a lot of ways to track results in physical...

The Others (thoughts on marketing and genocide)

by Sean | Feb 26, 2016 | Government, Marketing, Propaganda, Sri Lanka, Storytelling

Every genocide begins with marketing. Before a government can begin the extermination of a group of people, they have to get buy in from the masses. They have to convince soldiers that by pulling the trigger they are improving the world. Every genocide of the last...

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