Which platform?

So you’ve decided to build an app. You’ve identified the problem you want to solve, and the pool of people who will be your customers. Now comes the question of which platform to build it on. Should you build a responsive web app? An android app? An iPhone...

Customers Vs. Users

Are you a user or a customer? When I go to a restaurant and order a meal I’m their customer. I’m trading my dollars for a service that they are happy to provide me. I’m also their user since I’m the one consuming the food. When I’m...

Uber’s UX Fail.

Humans are lazy. We don’t like to wait, and we don’t like to repeat the same actions over and over. Last week I was taking an Uber home and wanted to get a fare estimate, and their UX pissed me off. I had to keep toggling back and forth to compare fares between the...